Every counter in Shamli. Covered, every day.
IBN Group is a family-run FMCG distribution house — 480+ active retail outlets, daily beat coverage across 5 towns, and the working capital and execution discipline that national brands expect from a territory partner.
Our Products
The full range we stock and distribute — swipe to explore.
Authorized distributor — HELL is a trademark of HELL ENERGY Magyarország Kft. IBN Group does not own this brand.

HELL Classic
The original tutti-frutti energy drink
250 ml
HELL Strong Apple
Bold apple flavour with an extra kick
250 ml
HELL Strong Red Grape
Rich red grape taste, full strength
250 ml
HELL Strong Watermelon
Refreshing watermelon, summer favourite
250 ml
HELL Black Cherry
Deep black cherry flavour
250 ml
HELL Focus+
Energy plus focus — with added vitamins
250 mlHover to pause · scrolls automatically
One district. Six towns. Daily beats.
Structured beat routes cover Shamli city plus Kairana, Kandhla, Thanabhawan, Un and Jhinjhana — the same vehicles, salesmen and retailer relationships, ready for every brand we carry.
Distribution, done the way brands specify.
Regional Distribution
Regular beat coverage of retail outlets and wholesale counters across Shamli and nearby towns.
Stock & Warehousing
Ready stock of the full HELL and Campa range, stored and handled to brand standards.
Retailer Support
Merchandising support, coolers/visibility placement, and quick replacement handling for our retail partners.
Brand-Standard Execution
Pricing discipline, scheme pass-through, and launch execution exactly as the brand intends.
Retailers: order on WhatsApp before 11 AM.
Same-day delivery on active beat routes · Current rate list and schemes sent on request.
FMCG distribution across Shamli district, Uttar Pradesh · Authorized distributor of Campa (Reliance Consumer Products) and HELL Energy.